Digital | Marketing | Communications | Branding
Digital | Marketing | Communications | Branding
The limited edition Interceptor Large and 'Mini Tool Kits were designed for the trade and automotive enthusiast tiered with a professional range of tools.
Digital marketing included a teaser release, social media activity, email marketing and website, to appeal to the 18 - 35 year old category.
Both products sold out during pre-release and within 8 days of release, capturing significant awareness and interest.