Brad Priest — Creating & Managing Powerful Brands

Intangible Assets Hold Tangible Value

Intangible assets such as a company’s intellectual capital, management skills, knowledge base, business modules, good-will, brand value and future company strategy are now becoming more important than their traditional ‘tangible’ counterparts.

This article was originally written in 2000.

Intellectual PropertyBrad PriestFebruary 10, 2018Intangible Assets, Intellectual Property

Introducing a website and a brand about me! :-)

After creating and managing brands for the past twenty years, I can not think of a better brand to launch other than my own - brand 'Brad Priest' - a brand about me!

So what is the "Brad Priest" brand?

Personal BrandingBrad PriestFebruary 1, 2018Personal Branding

Opinion: Why Uber's Rebrand Is A Move In The Right Direction

The new identity for UBER has faced some harsh criticism since release. The newly designed ‘icon’, is a completely new direction from the previous ‘U’ shape UBER design.

BrandingBrad PriestFebruary 10, 2016Branding, Uber, Rebranding

Insights: 5 Digital Marketing Strategies For 2015

As the digital landscape continues to change, Digital Marketing continues to evolve. Keeping abreast of trends is paramount for business owners and digital marketing professionals to create clear Digital Marketing strategies in 2015.

Digital MarketingBrad PriestApril 9, 2015Digital Marketing, Trends